Five Online

Every MakeMyTrip booking costs you 20%.Every direct booking costs you nothing.

You're paying MakeMyTrip, Booking.com, and Airbnb to rent out your own property. A direct booking website breaks that dependency - and pays for itself in a few months of commission you stop handing over.

20+

Years building digital business

500+

Projects across industries

15–25%

OTA commission you're paying per booking

₹0

Commission on every direct booking

"We're fully booked through the season." You are. And you're giving away a quarter of every booking to a platform that does nothing for your brand.

OTAs fill your rooms. They also own your guests. The guest who booked through MakeMyTrip knows MakeMyTrip — not you. They don't have your number. They'll book through MakeMyTrip again next time. And every time they do, you pay the commission all over again. A direct booking website breaks this cycle - permanently.

1

You're paying 15–25% commission on every room, every night, every season

On a ₹4,000 room at 15 nights a month, that's ₹9,000–₹15,000 leaving your pocket every single month - handed to a platform. Multiply that by peak season and you'll find the number uncomfortable. A website that captures even 30% of your bookings directly pays for itself in months, not years.

2

The platform owns the guest relationship - not you

The guest who loved your place, had the best weekend, left a 5-star review - they booked through MakeMyTrip. They didn't save your number. They don't know your Instagram. Next trip, they'll go back to the same platform and search again. You don't get to re-market to them, remind them of the next season, or offer them a direct-booking discount. That relationship lives on the platform, not with you

3

One bad review or algorithm change and your bookings collapse overnight

You have no control over your OTA ranking. A competitor who gets more reviews edges you down the page. The platform changes what it promotes and your visibility drops. One negative review that you can't respond to properly tanks your rating. All of this happens outside your control, to a business you've built over years - because you built it on someone else's platform.



4

Your real story - the property, the hosts, the experience - doesn't fit in an OTA listing

What makes your homestay worth choosing isn't the amenities checklist. It's the view from the breakfast table. The homemade food. The trails you recommend that aren't on Google Maps. The host who's been doing this for 12 years. OTA listings give you a photo gallery and a star count. A website gives you the whole story - and the story is why guests choose a boutique homestay over a hotel.

A direct booking engine. Not just a beautiful property page.

Every element designed to do one job: turn someone searching for a homestay in your area into a guest who books directly - and comes back directly the next time.

Local & Destination SEO

Local & Destination SEO

We structure your site so you appear when someone searches "homestay in Coorg," "villa near Munnar," or "heritage stay in Pondicherry." Guests looking for exactly what you offer are searching right now - we build your site to be there when they do.

Direct Booking Flow

Direct Booking Flow

A clean, trustworthy check-in / check-out date picker with room selection, availability display, and a clear booking path - that works flawlessly on mobile. Guests who want to book tonight can do so without navigating back to MakeMyTrip.

Property & Experience Story

Property & Experience Story

The rooms, the views, the food, the hosts - told in full. Not an amenities checklist. The actual story of your property, your location, and what a stay feels like. This is what separates you from a hotel on a listing page, and it only exists on your own website.

Location & Local Experience Pages

Location & Local Experience Pages

Dedicated pages for your destination- nearby trails, local food, seasonal activities, things only someone who lives there knows. These pages rank for destination searches and build the kind of trust that makes a guest choose your homestay over an anonymous hotel.

WhatsApp & Enquiry Integration

WhatsApp & Enquiry Integration

For guests who want to talk before they book - a one-tap WhatsApp path with a pre-filled message that tells you dates, group size, and query before you even reply. Fast response converts enquiries; the right setup makes that fast response automatic.

Launch Readiness Review

Launch Readiness Review

Every page, every booking flow, every mobile experience tested before anything goes live. A guest booking from a phone in a moving car needs the same smooth experience as someone on a laptop at home - and that takes a deliberate review, not an assumption.

Five steps. One homestay that books directly and owns its guests.
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Our Homestay Launch Framework - built to cut OTA dependency and fill rooms on your own terms.

01

Revenue Audit

We map your current OTA mix, commission bleed, and what a direct booking channel would realistically recover.

02

Story Mapping

We identify every reason a guest would choose your property - and structure where each one lives on the site.

03

Build

Premium design and development - a property experience that earns trust and a booking flow that removes every reason to go back to an OTA.

04

Enable

Booking system, WhatsApp integration, local SEO, and analytics connected - so you know where every guest came from.

05

Launch

Go-live plus a walkthrough on how to drive direct bookings - what to say on Instagram, how to incentivise return guests, how to reduce OTA share over time.

Who Is This For

Right Fit

Right Fit

This is built for you if…

  • You run a boutique homestay, heritage property, or villa with 2–12 rooms and strong OTA ratings - but 80%+ of bookings come through MakeMyTrip, Booking.com, or Airbnb
  • You've watched the commission add up and want to start owning even 30–40% of your bookings directly
  • You have a genuinely unique property — the setting, the food, the hosts - that an OTA listing doesn't do justice to
  • You want guests to return directly next season, not through a platform that doesn't remember them as yours
  • You're worried about what happens to your bookings if one platform changes its algorithm or a competitor catches up in reviews
  • You're ready to treat your property as a brand - with its own identity, its own audience, its own direct channel
Not for Everyone

Not for Everyone

We're not the right partner if…

  • You want a one-page site with just photos and a phone number
  • You have no interest in reducing OTA dependency and are happy paying commission indefinitely
  • You're not open to professional photography or letting us tell the property story properly
  • You need something live in a week with no strategy conversation
  • You want the cheapest build available - a template that looks like every other homestay listing
  • You don't want any analytics or visibility on where direct bookings are coming from

What happens when a homestay stops depending on OTAs.

Numbers from real clients. Not projections. Not marketing copy.

40%

Of bookings moved to direct in the first full season after launch

A heritage homestay in the Nilgiris with 8 rooms was paying Booking.com and MakeMyTrip on virtually every booking. Post-launch, 40% of peak-season bookings came through the direct channel within one full season. OTA commission dropped by nearly ₹80,000 that year.

Heritage Homestay · Direct Booking Launch

₹80K+

In OTA commission recovered in the first year through direct bookings

A boutique villa property tracking commission costs before and after launch found the website had recovered ₹80,000+ in fees in year one - from guests who would have booked through an OTA but found the property directly through Google and booked without paying a platform.

Boutique Villa · Commission Recovery

Return guest rate for direct-booked guests vs. OTA guests

A coastal homestay tracking repeat visits found guests who booked directly the first time returned at three times the rate of OTA guests - because they had the property's contact, had built a relationship with the host, and booked via WhatsApp the second time without needing a platform at all.

Coastal Homestay · Guest Retention

* Verified client results. Available on request during your strategy call.

We understand that a homestay is sold on feeling - and feelings don't come through on an OTA listing.

We're not a hospitality template shop. We understand that what makes a boutique property worth choosing is impossible to convey in a star rating and an amenities list - and we build the digital experience that conveys it properly.

We treat the website as a commission-recovery tool, not a brochure

Every element - the SEO, the booking flow, the property story - is built to shift bookings from OTA channels to direct. We track that shift and build toward it from day one.

We know how guests discover and decide on boutique stays

A guest choosing a homestay over a hotel is making a trust-based decision. They want to know who owns it, what the food is like, what the mornings feel like. We design the site to answer those questions before they're asked.

We build for destination search — not just property name search

Guests don't search for your property name — they search for your destination. We build local experience pages, destination guides, and SEO architecture so you rank for the searches that happen before any property is on the shortlist.

We make the booking experience as trustworthy as the OTAs — without the commission

The reason guests use OTAs is trust — secure payment, clear cancellation policies, instant confirmation. We build direct booking flows that match that trust level, so guests feel safe booking outside a platform.

We understand the Indian travel market specifically

WhatsApp is how most domestic guests prefer to enquire. Peak season timing shapes everything. UPI and partial payment flows matter for Indian guests. We build for these realities, not a generic global hospitality template.

No junior handoffs

Senior strategists on your account from first call to launch — not a template-builder with a checklist and a two-week deadline.

Brands we've
built to sell.

Not a gallery of pretty websites. Each of these represents a revenue problem we solved - with strategy, design, and a launch system that performed from Day 1.

Just In Time
Just In Time
BugetStore
BugetStore
Hairfinity
Hairfinity
Flashmob Nation
Flashmob Nation
G3 Fashion
G3 Fashion
Jamna Herbal
Jamna Herbal
Neeta Lulla
Neeta Lulla
Pilman
Pilman
My Manas Foundation
My Manas Foundation
Starways Group
Starways Group

Revenue Systems Engineered.
Not Just Websites Designed.

Every brand came with a real business problem. Every solution was built to move revenue.

Buget Store
Buget Store
Jamna Herbal
Jamna Herbal

Our commitments. Not our marketing.

Booking-ready from Day 1

Booking-ready from Day 1

Not a soft launch. A homestay website where a guest can check availability, trust the property, and book directly — from the moment it goes live.

No scope creep surprises

No scope creep surprises

Clear scope, clear cost, clear timeline from the first call. You know exactly what you're getting and when it delivers.

You own everything

You own everything

Full code, data, and platform ownership from day one. Update your rates, add seasonal packages, change photos — without calling us first.

The questions homestay owners ask before they sign.

Direct answers. No marketing copy. Book a call if you need more.

Because fully booked through MakeMyTrip means fully booked after giving 15–25% of every booking to a platform. If you're running at ₹4,000 a night and paying 20% commission, you're handing over ₹800 every night you're occupied. A direct booking website converts some of that traffic to commission-free revenue. Even if you stay just as fully booked, the income per booking goes up immediately. And you stop being entirely dependent on a platform you have no control over.
Yes — if the site is built properly. The reason guests default to OTAs is trust: clear cancellation policy, secure payment, instant confirmation. We build direct booking flows that match every trust signal an OTA provides — but without the commission. A well-built direct site also gives guests something OTAs can't: the full property story, the hosts' faces, the food photos, the local knowledge. That actually makes the direct booking more convincing, not less, for guests choosing a boutique property.
Engagements start at ₹1L and scale based on the scope — number of room types, depth of the property story, booking system complexity, local experience pages, and integrations required. We scope after a conversation about your property, your current OTA mix, and what a realistic direct booking target looks like for your season. Not off a package list.
No — and we'd tell you not to. OTAs provide discovery for new guests who've never heard of you. The goal isn't to leave them; it's to reduce your dependency over time. We build a direct channel that starts capturing bookings you'd otherwise have paid commission on — the return guests, the guests who found you on Google, the ones who see your Instagram — while OTAs continue providing new discovery. Over time the OTA share shrinks and the direct share grows. That's the healthy balance.
Photography is non-negotiable for a homestay — the site lives or dies on how the property looks. But getting good property photos is not expensive when you know exactly what to shoot. We give you a shot list and can connect you with a photographer if needed. We'd rather delay the launch by two weeks to get the photography right than go live with images that don't do the property justice.
A complete homestay website — property story, booking flow, location pages, and local SEO — takes 5–7 weeks from kickoff to launch. The main variable is content readiness: property photos, room descriptions, and local experience information. We provide a clear checklist from day one. If you're targeting a specific season, we plan backwards from your launch date and tell you exactly what needs to happen by when.
""We were doing well on MakeMyTrip — good reviews, decent occupancy. What I hadn't really sat down to calculate was how much commission we were paying every month. When Five Online put the number in front of me — ₹12,000 a month going out the door — I realised the website wasn't an expense, it was the thing that was going to start paying for itself in month three. That's exactly what happened.""

- — Owner, Heritage Homestay, Nilgiris · Direct Booking Launch Client

Trusted By

From boutique homestays to enterprise names.

TCS
STERLING & WILSON
RED CHILLIES
RAYMOND
NEETA LULLA
L&T
HDFC
GARWARE
ADITYA BIRLA

Stop paying a platform to rent out your own rooms.

Book a 30-minute strategy call. No pitch decks, no templates. A direct conversation about your property, your OTA mix, and whether we're the right fit.

Book a Strategy Call

We take 4–6 new clients per month. Availability is limited by design.