Five Online

Jamna Herbal Research Limited

From a Custom-Built Site to Shopify — A 50-Year Ayurvedic Brand's Digital Transformation

Tools

Jamna Herbal Research Limited hero preview

₹19.61L

Sales (12 Months)

3,883

Orders

168%

Conversion Rate Growth

₹19.61L

Sales (12 Months)

3,883

Orders

168%

Conversion Rate Growth

₹19.61L

Sales (12 Months)

3,883

Orders

168%

Conversion Rate Growth

₹19.61L

Sales (12 Months)

3,883

Orders

168%

Conversion Rate Growth

Overview

Jamna Herbal Research Limited is a 50-year-old Ayurvedic brand with over 200 products. Despite having a long-standing reputation, their custom-built website was acting as a growth bottleneck — poor performance, limited landing page flexibility, and a...

Platform MigrationShopifyAyurvedicD2CCROStrategy + Design + Development

The Real Problem

A 50-year-old Ayurvedic brand with over 200 products had the legacy and the trust. What it lacked was a digital platform that could convert traffic into revenue.

  • The brand had 50 years of Ayurvedic trust but the custom-built website was failing to convert paid traffic into revenue.
  • Performance limitations and poor landing page experiences were driving down ROAS on paid campaigns.
  • The custom platform required constant developer intervention for every minor change, creating operational bottlenecks.
  • Over 200 SKUs needed structured navigation — the catalog lacked organization by health concern.
  • The digital presence didn't reflect the brand's 50-year heritage and credibility.

The brand had 50 years of trust and 200+ products — they just needed the right platform to unlock their digital revenue.

Strategic Thinking

Zero-downtime platform migration

Migrating 200+ SKUs, customer data, and active ad accounts from a custom-built platform to Shopify without any disruption to live traffic or running campaigns. The migration was structured and sequenced to protect everything that was already working.

Conversion-first page architecture

Every product page and landing page was redesigned specifically to support paid ad funnels. Fast load times, structured product information, and trust signals were engineered to improve ROAS from day one on the new platform.

Health concern-based catalog navigation

Instead of organizing 200+ products by format (syrups, tablets, powders), the catalog was restructured by health concern — digestive wellness, joint pain, immunity, thyroid — making it easier for customers to find the right Ayurvedic solution.

Operational independence for the brand team

The Shopify setup was designed to give the Jamna Herbal team full control over products, promotions, inventory, and content updates — eliminating the constant need for developer intervention that had plagued the previous platform.

WHAT WE BUILT

A Shopify store built to convert paid traffic

Every product page was designed with the ad funnel in mind - fast load, clear benefit hierarchy, trust signals, and a frictionless add-to-cart flow. ROAS improved because the landing experience improved. 1.33% conversion rate - up 168% from the previous platform.

200+ SKU migration, structured and clean

Every product was migrated with proper categorisation, SEO metadata, and collection logic. No redirects broken, no ranking lost, no customer confusion. 3,883 orders processed in 12 months.

A catalogue experience built around health concerns

Instead of browsing by product format (tablets, syrups, capsules), customers now discover by health goal - joint pain, immunity, thyroid, haircare. Faster path to purchase, higher confidence.

Page speed and SEO rebuilt from the ground up

Shopify gave us a performance baseline. We pushed it further - optimised images, clean theme code, proper schema markup - so every paid rupee landed on a fast, indexable page.

A platform the client can actually control

The new store gives Jamna Herbal's team the ability to update products, run promotions, and manage inventory without waiting for a developer. Operational independence is part of the ROI.2.8L sessions in 12 months - up 79%.

Progress Transformation
Visit Website

Ready to migrate your brand to a platform built for growth?

Jamna Herbal had 50 years of trust and 200+ products. We gave them the digital platform to finally convert that heritage into revenue. If your current site is holding back your paid campaigns — let's talk.

Book a Strategy Call

People Also Ask

The Jamna Herbal website was migrated from a custom-built platform and redesigned on Shopify by Five Online, a Mumbai-based D2C web design agency. Five Online had originally built the custom site and recommended the strategic migration to Shopify to overcome growth bottlenecks and improve conversion performance.
The custom-built website had performance limitations that were impacting paid campaign efficiency and ROAS. Shopify offered faster load times, better landing page flexibility, and operational independence — enabling the brand team to manage products, promotions, and inventory without constant developer intervention.
Five Online is a Mumbai-based Shopify agency specialising in D2C and health brand migrations. The Jamna Herbal project — migrating a 50-year-old Ayurvedic brand with 200+ products to Shopify — resulted in ₹19.61L in sales, 3,883 orders, and a 168% conversion rate growth within 12 months.