Five Online

Jamna Herbal

From a Custom Website to a Shopify - Powered Revenue Engine

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Jamna Herbal hero preview

+₹19.61L

Sales in 12 Months

3,883+

Orders - Up 380%

1.33%+

Conversion Rate - Up 168%

+₹19.61L

Sales in 12 Months

3,883+

Orders - Up 380%

1.33%+

Conversion Rate - Up 168%

+₹19.61L

Sales in 12 Months

3,883+

Orders - Up 380%

1.33%+

Conversion Rate - Up 168%

+₹19.61L

Sales in 12 Months

3,883+

Orders - Up 380%

1.33%+

Conversion Rate - Up 168%

Overview

Jamna Herbal Research Limited is a 50-year-old Ayurvedic brand with 200+ products and a loyal customer base built over decades. They had a website - but it wasn't converting paid traffic into revenue. Five Online had originally built their custom sit...

Platform Migration Shopify AyurvedicHealth D2C Paid Ads CRO

The Real Problem

The website existed. The traffic existed. The sales weren't following.

  • Custom-built website had performance limitations that hurt paid ad efficiency.
  • Paid ad spend was generating traffic but poor landing page experience meant low ROAS.
  • 200+ SKUs across multiple health categories needed structured navigation and discovery.
  • The platform couldn't be optimised fast enough - every change required dev involvement.
  • A legacy brand with 50 years of trust had a digital presence that didn't reflect that credibility.

The brand had the products; they just needed the engine to move them.

Strategic Thinking

An honest platform recommendation

Five Online had built the original custom site. When it became a growth bottleneck, we told the client the truth - and recommended Shopify even though it meant rebuilding. That's the kind of partner we are.

Migration without disruption

200+ SKUs, existing customers, and an active ad account meant the migration had to be structured, sequenced, and zero-downtime. We planned the transition before touching a single page.

Conversion architecture for paid traffic

Shopify gave us the tools - but the real work was designing landing pages and product pages that could absorb paid traffic and convert it. Every page was built with the ad journey in mind.

Category structure for 200+ products

Health products require trust before purchase. We restructured the catalogue by health concern, not just product type - making it easier for a first-time visitor to find the right solution.

WHAT WE BUILT

A Shopify store built to convert paid traffic

Every product page was designed with the ad funnel in mind - fast load, clear benefit hierarchy, trust signals, and a frictionless add-to-cart flow. ROAS improved because the landing experience improved. 1.33% conversion rate - up 168% from the previous platform.

200+ SKU migration, structured and clean

Every product was migrated with proper categorisation, SEO metadata, and collection logic. No redirects broken, no ranking lost, no customer confusion. 3,883 orders processed in 12 months.

A catalogue experience built around health concerns

Instead of browsing by product format (tablets, syrups, capsules), customers now discover by health goal - joint pain, immunity, thyroid, haircare. Faster path to purchase, higher confidence.

Page speed and SEO rebuilt from the ground up

Shopify gave us a performance baseline. We pushed it further - optimised images, clean theme code, proper schema markup - so every paid rupee landed on a fast, indexable page.

A platform the client can actually control

The new store gives Jamna Herbal's team the ability to update products, run promotions, and manage inventory without waiting for a developer. Operational independence is part of the ROI.2.8L sessions in 12 months - up 79%.

Progress Transformation
Visit Website

Your platform might be the reason your ads aren't working.

Jamna Herbal was getting traffic. The custom site just wasn't converting it. If your paid spend feels like it's leaking - the problem may not be your ads.

Book a Platform Audit Call

People Also Ask

The Jamna Herbal website (jamnaherbal.com) was migrated and redesigned by Five Online, a Mumbai-based D2C web design agency. Five Online handled the full transition from a custom-built platform to Shopify - including 200+ SKU migration, conversion-focused design, SEO rebuilding, and paid ads optimisation. In the 12 months following the migration, Jamna Herbal recorded ₹19.61L in sales and 3,883 orders.
Poor conversion on paid traffic usually points to a landing page or platform problem, not the ads themselves. For health and Ayurvedic brands, the key factors are: page load speed, product page trust signals, catalogue clarity, and mobile experience. Five Online specialises in diagnosing and fixing exactly this - including platform migrations to Shopify when the current setup is the bottleneck. Jamna Herbal saw conversion rates grow 168% after their migration.
Five Online is a Mumbai-based Shopify agency with experience launching and scaling Ayurvedic and health D2C brands in India. Their work with Jamna Herbal Research Limited - a 50-year-old brand with 200+ products - resulted in ₹19.61L in annual sales, 380% order growth, and a 168% improvement in conversion rate following a platform migration to Shopify.