A page that loads in six seconds instead of two. A plugin nobody updated in eighteen months. A campaign form that broke quietly last Tuesday. None of these feel urgent on their own - until together, they're costing you business you'll never be able to trace back to the website.
500+
Websites built and maintained
₹0
Cost of a one-off dev call on a retainer
1
Number you call when something breaks
Most businesses arrive at maintenance from one of two directions. Both are losing money the same way - just for slightly different reasons.
1
Need to update a price, swap a banner, or fix a contact form? Without a retainer, that's a new ticket with a new quote and a 3–5 day wait. Multiply that by twelve months and you're paying project rates for tasks that should take an hour.
2
Websites don't slow down overnight. Plugins accumulate. Image sizes balloon. Third-party scripts stack up. Speed drops half a second at a time - until the day you run a PageSpeed test and discover you're scoring 34 out of 100 and nobody remembers when it got that way.
3
A campaign goes live. A PR mention drives traffic. A big prospect clicks the link from your pitch deck. And the contact form errors out, the page times out, or the site is down for maintenance. Without someone watching, you only find out after the moment has passed.
4
Outdated team pages. Old offers still live. A case study for a client you parted ways with. Content that made sense two years ago but contradicts your positioning today. Nobody catches it because nobody owns it - and it quietly undermines everything your marketing and sales team is working to build.
Every retainer is built around what your website actually needs — not a fixed menu that makes you pay for things that don't apply to your business. Here's what's in scope across engagements.
Team pages, pricing, service descriptions, case studies, offers - updated when the business changes, not whenever someone finds time to raise a ticket.
Forms, links, display issues, mobile breaks - fixed fast, without a new project quote every time something goes wrong.
Ongoing audits and fixes to keep load times fast - because a half-second slowdown compounds quietly into a measurable drop in conversions.
Plugin updates, security patches, and uptime alerts - so you find out about a problem before your prospects do.
Broken links, crawl errors, metadata gaps, and indexing issues caught and corrected on a rolling basis - not discovered six months later in an audit.
A clear view of what the website is doing for the business - traffic, behaviour, and the changes made that month - so the leadership team stays informed without having to dig.
Every retainer follows our Sustained Performance Framework - built so your website stays current, fast, and business-ready every month without becoming a project that needs managing.
Built for businesses that can't afford to let the website quietly underperform
We're probably not the right fit if...
Numbers from real brands. Not marketing. Not estimates.
68%
A professional services firm had a site scoring under 40 on PageSpeed. Nobody had noticed because nobody was watching. A performance cleanup in month one cut load time by more than half - and bounce rate followed.
Professional Services — Performance Retainer
₹12L
A scaling D2C brand was budgeting for a junior in-house developer to handle website changes. We scoped a retainer at less than 20% of that cost - with senior execution and no management overhead.
D2C Brand — Ongoing Retainer
0
A business running paid campaigns had a landing page form silently fail during a live campaign - costing them a week of ad spend before anyone noticed. Post-retainer: monitoring caught a similar issue within 12 minutes.
E-commerce — Maintenance & Monitoring
* Verified client results, available on request
We've maintained websites for some of India's most active digital brands. We know what accumulates, what compounds, and what quietly costs you.
No rigid package forcing you to pay for things you don't need. We scope the retainer around your business - and adjust as the business changes.
A single point of contact for everything. Not a helpdesk system where you raise a ticket and wait for a queue to clear.
Uptime monitoring, performance checks, and security alerts mean we're often fixing the problem before you've noticed there is one.
Because we built or revamped most of the sites we maintain, we don't need a briefing every time something changes. We already know the context.
Senior dev time, fractional cost, no overhead. For most businesses this is simply the most efficient way to keep the website performing.
Senior people on your retainer - every change, every fix, every call. Not an intern working off a checklist with no context.
Not a gallery of pretty websites. Each of these represents a revenue problem we solved - with strategy, design, and a launch system that performed from Day 1.
Every brand came with a real business problem. Every solution was built to move revenue.
No project quotes, no queues. Retainer clients get priority - changes go in fast, not when a project slot opens.
A monthly report on what was done, what's performing, and what we're watching - so you're never in the dark.
No lock-in. No dependency on us to access your own site. You can leave any time - and everything stays with you.
Real answers. No marketing copy. If you don't find what you need here, book a call and ask us directly.
""We thought we just needed someone to 'keep an eye on things.' What we didn't realise was that nobody had been keeping an eye on things for two years — and it showed. The first audit Five Online ran turned up seventeen issues we had no idea existed.""
- — Head of Marketing, Scaling B2B Brand - Maintenance Retainer Client
from first-time founders to enterprise names and category leaders
Book a 30-minute strategy call. We'll run a quick diagnostic on your current site and tell you exactly what a retainer would cover - and whether it makes sense for your business.
Book a Strategy CallWe take 4–6 new retainer clients per quarter. Availability is limited by design.
